My Biggest Frustration Is Web Photography
In the 9 years we have been in business, I have to say that my biggest frustration is with web photography. Maybe it’s because I used to be a professional photographer myself. It’s always a hard one to explain to website clients.
Having the right photographs on your website can make or break a business. Potential clients don’t want to land on a website that has missing images and images that look like they have been taken on a mobile phone or are too big to load. The impression of your website is a reflection of your business, if you can’t be bothered to make the effort then they will wonder if that is the same for your business or service.
I see so many websites and even printed material that have photographs that have been taken on a mobile, have been cropped incorrectly, put in to fill the space, that aren’t relevant, taken off the web without permission and even with copyright logos on them.
When Supplying Images To Your Web Designer
Make sure your images are:
• the right size – These’s no use giving a portrait picture and expecting it to make a banner. If you struggling to see how an image would work on a banner image looking at the image through a letterbox and what you see is what will be on the banner.
• good quality – Photo’s should be taken with a decent camera not on your mobile phone. Photo’s should be well-lit and shouldn’t be too dark or too light. If your using stock photo’s please make sure you have the permission to use and have paid for them and the they are at the right resolution/size for your project. It is advised to get a professional photographer involved when you need products photographing and they should be on a white background for eCommerce shops.
• cropped correctly – Do not tightly crop the picture as this will make it difficult for the designer to place the image. Always photograph the subject/product in the centre of the picture and leave some space around the main subject so this can be cropped to fit. If your taking lifestyle images then focus on the composition.
• formatted correctly – square peg, round hole springs to mind. Have an idea where the image is going to be used and decide if it is going to be landscape or portrait on the website, brochure etc. If unsure take a few photo’s of each then later you can decide. There’s nothing worse than looking at images and then finding out that you need it in another format and can’t go retake it. Cover all bases.